The Power List 2021 – Biopharmaceuticals
Chief Executive Officer, Idea Pharma
Rea is building off the applied innovation platform of IDEA and the lessons of the Pharmaceutical Invention and Innovation Index to launch Protodigm – an alternative research organization that brings a constellation of technology to the ODE (options, decisions, evidence) challenge to deliver disruptive development approaches.
“There is so much amazing technology that could support pharma that is not reaching into development because companies are stuck on what worked last year versus what could work next year. One huge area is in drug delivery – from what is druggable, to what is soluble, to how it can be delivered to its target. So much can be unlocked by thinking differently early.”