Objective:

To report on the improving reputation of the pharmaceutical industry based on public opinion.

Approach:

• Report Overview: The report by RepTrack assigns scores to industries based on public opinion, showing an improvement in the pharmaceutical sector.

Key Findings:

• The pharmaceutical industry improved its score by more than three points from 2020, reaching 72.8 out of 100.
• The industry is now ranked eighth for public approval, ahead of several other sectors.
• Management of the COVID-19 pandemic and corporate governance approaches contributed to the improved perception.
• Trust in the pharmaceutical industry varies by region; high scores in EMEA, APAC, and LATAM, but average scores in North America.

Interpretation:

Limitations:

• The report indicates regional variations in trust, particularly lower scores in North America.

Conclusion:

Sources:

• RepTrack Report