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What factors influence the public’s perception of the pharmaceutical industry?

05/26/2021 | Quick Read

Pharma’s reputation is improving, according to a report published by RepTrack. The annual report, which assigns a score to different industries based on public opinion, showed that the sector improved on its 2020 ranking by more than three points pushing its score to 72.8 out of 100 – giving it a “strong” reputation according to the company’s scale.

The improved scoring left the pharmaceutical industry ranked eighth for public approval, ahead of the consumer service, transport, retail, media, and financial service sectors. The document also suggests that the industry’s management of the COVID-19 pandemic, as well as its approach to environmental, social, and corporate governance, have helped change perspectives on the sector as a whole.

But RepTrack’s study showed that the increased trust in the pharmaceutical industry wasn’t universal. Though the industry received high scores in the EMEA, APAC, and LATAM regions, individuals in North America gave the industry average scores.

Access the full report at https://bit.ly/3ui8c1D.

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