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Marketing

Business & Regulation Marketing

Patients, Be Not Afraid

| Ben Beckley | 2 min read

How we can begin overcoming patients’ fears and misconceptions of cell and gene therapy

Business & Regulation Marketing

The Pills Are Alive…

| Angus Stewart | 3 min read

…with the Sounds of Sanofi. That’s right, a pharma company has opened a SoundCloud account.

Business & Regulation Business Practice

Teva Takes Hit in New York Opioid Case

| Stephanie Sutton

After other defendants in the case settle, Teva is left to face the music in New York alone.

Business & Regulation Business Practice

Yes to Integration; No to Silos

Sai Rangarao has worked for some of the biggest names in pharma. Here’s his advice to digital marketers in the field.

Discovery & Development Marketing

IDEA Pharma's Mike Rea on Pharma Positioning and Launch Strategies

| Stephanie Sutton

In this video interview, Mike Rea explains why each drug needs its own launch strategy.

Business & Regulation Business Practice

Cast Out the Oracles

| Angus Stewart

Mike Rea of IDEA Pharma shares his thoughts on what players in pharma positioning are getting right – and wrong.

Business & Regulation Business Practice

Seriously Y'all Stop It

| Stephanie Sutton

Pharma wants to empower patients to make informed healthcare decisions, but patients also need to be protected from misinformation.

Business & Regulation Biosimilars

What Lies Ahead for Biosimilars?

| Stephanie Sutton

Sandoz’s Pierre Bourdage talks to us about biosimilars and how uptake can be boosted.

Business & Regulation COVID-19

Where Did it All Go Wrong for AstraZeneca?

| James Strachan

How did AstraZeneca end up in a PR nightmare?

Business & Regulation Business Practice

The Great Rebrander

| Maryam Mahdi

What makes pharma so good at rebranding?


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