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Marketing

Business & Regulation Business Practice

Cast Out the Oracles

| Angus Stewart

Mike Rea of IDEA Pharma shares his thoughts on what players pharma in positioning are getting right – and wrong.

Business & Regulation Business Practice

Seriously Y'all Stop It

| Stephanie Sutton

Pharma wants to empower patients to make informed healthcare decisions, but patients also need to be protected from misinformation.

Business & Regulation Biosimilars

What Lies Ahead for Biosimilars?

| Stephanie Sutton

Sandoz’s Pierre Bourdage talks to us about biosimilars and how uptake can be boosted.

Business & Regulation COVID-19

Where Did it All Go Wrong for AstraZeneca?

| James Strachan

How did AstraZeneca end up in a PR nightmare?

Business & Regulation Business Practice

The Great Rebrander

| Maryam Mahdi

What makes pharma so good at rebranding?

Business & Regulation Business Practice

The Next Great Recession

| George A. Chressanthis

Is the pharma industry ready for another recession?

Business & Regulation Business Practice

How to Commercialize an Orphan Drug

| George A. Chressanthis, Animesh Arun

Orphan drugs for rare diseases represent a significant unmet medical need for pharma, but commercialication can be tricky...

Business & Regulation Business Practice

Business-in-Brief

| Stephanie Sutton

Mega mergers, state-of-the-art stem cell facility and humorous pharmaceutical ads… What’s new for pharma in business?


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