Marketing

How can pharma improve patient access to medications? Christine Marsh of Boehringer Ingelheim offers her view.

Choosing which medical congresses to target when launching your new medicine requires careful research and a sound strategy.

How a LEGO biomanufacturing facility brought out the inner child in attendees at an industry trade show.

With open minds and open sources, the future is foundational – and bright.

What does social media have to say about Eli Lilly’s insulin price reduction?

A video interview tackling the post-pandemic challenges of the events industry

Genentech goes beyond pharmaceutical manufacturing in its work with members of the SMA community. Michael Dunn explains

For any organization, one ill-timed tweet can create enormous backlash.

Post-COVID-19, pharma has a better opportunity than ever before to get closer to patients.

How we can begin overcoming patients’ fears and misconceptions of cell and gene therapy