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Business & Regulation Business Practice

Social Media Reacts to Eli Lilly’s Price Reduction of Insulin

| Stephanie Vine | 4 min read

What does social media have to say about Eli Lilly’s insulin price reduction?

Business & Regulation Marketing

Video: Kim Barnes on Post-Pandemic Pharma Events

| Stephanie Vine

A video interview tackling the post-pandemic challenges of the events industry

Manufacture Marketing

Take Another Look

| Rob Coker | 4 min read

Genentech goes beyond pharmaceutical manufacturing in its work with members of the SMA community. Michael Dunn explains

Business & Regulation Marketing


| Rob Coker | 4 min read

For any organization, one ill-timed tweet can create enormous backlash.

Business & Regulation Marketing

Let’s Get Closer

| Emma Banks | 4 min read

Post-COVID-19, pharma has a better opportunity than ever before to get closer to patients.

Business & Regulation Marketing

Patients, Be Not Afraid

| Ben Beckley | 2 min read

How we can begin overcoming patients’ fears and misconceptions of cell and gene therapy

Business & Regulation Marketing

The Pills Are Alive…

| Angus Stewart | 3 min read

…with the Sounds of Sanofi. That’s right, a pharma company has opened a SoundCloud account.

Business & Regulation Business Practice

Teva Takes Hit in New York Opioid Case

| Stephanie Vine

After other defendants in the case settle, Teva is left to face the music in New York alone.

Business & Regulation Business Practice

Yes to Integration; No to Silos

Sai Rangarao has worked for some of the biggest names in pharma. Here’s his advice to digital marketers in the field.

Discovery & Development Marketing

IDEA Pharma's Mike Rea on Pharma Positioning and Launch Strategies

| Stephanie Vine

In this video interview, Mike Rea explains why each drug needs its own launch strategy.

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