What Bad Rep?
Does pharma have a poor reputation? It’s not nearly as bad as you might think...
An annual survey from the Reputation Institute has found that, contrary to the belief of many in the industry, pharma’s reputation is “strong” – an improvement on the previous three years’ “average/moderate” score (1). The study asked participants about a number of factors, including whether or not companies have a “positive influence on society” or “behave ethically.” The survey found that 11 of the 17 companies analyzed had improved their reputation over the past year, with only two companies losing reputation. Here, we delve a little deeper into some of the figures from the report.
- Reputation Institute, Pharma RepTrak 2017, (2017). Available at: bit.ly/2swwEj6. Last accessed 13 June, 2017.
Over the course of my Biomedical Sciences degree it dawned on me that my goal of becoming a scientist didn’t quite mesh with my lack of affinity for lab work. Thinking on my decision to pursue biology rather than English at age 15 – despite an aptitude for the latter – I realized that science writing was a way to combine what I loved with what I was good at.
From there I set out to gather as much freelancing experience as I could, spending 2 years developing scientific content for International Innovation, before completing an MSc in Science Communication. After gaining invaluable experience in supporting the communications efforts of CERN and IN-PART, I joined Texere – where I am focused on producing consistently engaging, cutting-edge and innovative content for our specialist audiences around the world.
