Dare to Be Different
With regulators looking for more differentiation between tablets, we must be bolder with solid dosage designs. There’s a whole world of color and shape out there – let’s give our vanilla world a makeover.
Charlotte Miller |
“You’re a tablet design specialist – what does that entail?” people often ask me, assuming that the job of designing tablets is rather simple. But so many different shape, size and color options are available. The design process starts with a whole host of questions – the biggest: what is suitable for the target patients? Tiny tablets might be perceived as the easiest to swallow but they are hard to handle and easy to drop. And what about color? The one you’ve chosen for your tablet may not be suitable for the Japanese market (although it’s perfect for North America). And the manufacturing department may like that simple tablet design, but is it too easy to copy? Things are already getting complicated…
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