The Art of Science
An art gallery at Pharmapack showcased the artistic side of primary drug delivery devices.
Stephanie Sutton |
We love art at The Medicine Maker and at the recent Pharmapack trade show in Paris, France, an art gallery called “The Art of Sharp” caught our attention. The gallery was developed by Terumo Pharmaceutical Solutions, a global medical technology company, and was accompanied by an audio tour.
“For the past six months, we have been analyzing our live marketing and we felt that it was time to look at the substantial investment in exhibitions against the results we had at the end of each show. It was time to make a change, so we went back to what makes us different,” explains Ireen Stanford, global marketing communications manager at Terumo Pharmaceutical Solutions.
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