A Foggy Forecast?
What does your product demand guesstimate look like? Blue skies ahead? Heavy thunderstorms? More importantly, how can you be sure that the winds won’t suddenly change?
Michael Lehmann |
I was very interested to read Stephanie Sutton’s editorial comment, “Bringing Down the House” in the June issue of The Medicine Maker (1). The editorial points out the challenges that pharma and biotech companies of all sizes face when it comes to forecasting demand for products. Some inaccurate forecasts have resulted in manufacturing plants being built, then standing idle, and eventually being demolished without ever producing a single dose, such as Sanofi’s Montpellier facility in France. What an incredible waste of time, talent and resources that could be directed to new drug development.
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