Com(PET)ing with the Conventional
Being sustainable does not mean compromising on quality. With packaging, sustainable options can be just as good as traditional solutions, but we need more innovation in the field.
Fabio Silvestri | | Longer Read
The risk of a planet overwhelmed by plastic is a fast-approaching reality. The blame cannot be placed firmly at anyone’s door as we have all contributed to the problem. In our daily lives, we consume more plastic than ever before. In fact, plastic production has increased by a staggering 60 percent since the 1960s and while its production is continually falling in Europe, the global landscape is still very bleak (1). In 2015 alone, 322 million tons of plastic were produced, with packaging accounting for 59 percent of all waste in the EU. This amount is set to double over the next two decades – so action is required now.
Pharmaceutical packaging accounts for a very small proportion of waste, but we can still take action in order to have a positive impact on the environment.
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