No dinosaurs were harmed in the making of this vaccine.
Stephanie Sutton |
Some of you may have spotted “big bad” pharma’s cameo in the new Jurassic World: Fallen Kingdom movie. It’s not central to the plot; just a one-line mention of a (shifty) biopharma CEO who wants to acquire a dinosaur to explore new bioactives. Unfortunately, the movie doesn’t go into further details about how dinosaurs could influence modern medicine – or the many other burning questions I’m sure we all have. How does one perform tests on a dinosaur? Is a special facility required? Would the resulting “dinomab” be suitable for next generation bioprocessing techniques? Is there a disaster recovery plan in case the dinosaur rampages? (Of course not). And how on earth would regulators react to dinosaur-derived medicines?
Clearly, we shouldn’t read too much into pharma’s frequent portrayal as the fictional villain –any organization that performs experiments is juicy inspiration for a storyline. That said, Hollywood does like to tap into popular opinion and, right now, the general population has a low opinion of pharma. In the US, Edelman’s annual Trust Barometer survey shows that pharma companies saw a notable drop in trust between 2016 and 2017 – from 51 percent to 38 percent. You can read more on here.
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