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Jurassic Medicine

Some of you may have spotted “big bad” pharma’s cameo in the new Jurassic World: Fallen Kingdom movie. It’s not central to the plot; just a one-line mention of a (shifty) biopharma CEO who wants to acquire a dinosaur to explore new bioactives. Unfortunately, the movie doesn’t go into further details about how dinosaurs could influence modern medicine – or the many other burning questions I’m sure we all have. How does one perform tests on a dinosaur? Is a special facility required? Would the resulting “dinomab” be suitable for next generation bioprocessing techniques? Is there a disaster recovery plan in case the dinosaur rampages? (Of course not). And how on earth would regulators react to dinosaur-derived medicines?

Clearly, we shouldn’t read too much into pharma’s frequent portrayal as the fictional villain –any organization that performs experiments is juicy inspiration for a storyline. That said, Hollywood does like to tap into popular opinion and, right now, the general population has a low opinion of pharma. In the US, Edelman’s annual Trust Barometer survey shows that pharma companies saw a notable drop in trust between 2016 and 2017 – from 51 percent to 38 percent. You can read more on here.

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Stephanie Sutton

Making great scientific magazines isn’t just about delivering knowledge and high quality content; it’s also about packaging these in the right words to ensure that someone is truly inspired by a topic. My passion is ensuring that our authors’ expertise is presented as a seamless and enjoyable reading experience, whether in print, in digital or on social media. I’ve spent seven years writing and editing features for scientific and manufacturing publications, and in making this content engaging and accessible without sacrificing its scientific integrity. There is nothing better than a magazine with great content that feels great to read.

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