GlaxoSmithKline has launched a vaccine awareness campaign in the USA. The “Brought to You By Vaccines” campaign aims to educate adults over the age of 50 about the value of vaccines. According to GSK, the COVID-19 outbreak has led to a drop in routine healthcare visits and a decline in immunization in adults; ordering rates across adult vaccines in healthcare practices have dropped by over 60 percent since the start of the pandemic.
Ahead of the campaign, GSK commissioned The Harris Poll to conduct a survey. In a statement, the GSK explained that COVID-19 has made older adults more aware of the importance of vaccinations, but that this awareness has not converted into intent to seek vaccination (1): “Seventy-two percent of older adults say that COVID-19 has made them realize how important vaccines are for everyone, but less than half (47 percent) report they are more likely to get at least one of the recommended vaccines for adults over the age of 50 as a result of the pandemic.”
- GSK, “Low adult immunization rates decline further due to pandemic,” (2020). Available at bit.ly/2G2YSKN.
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