The Power List 2020 – Biopharmaceuticals
Chief Executive Officer, Idea Pharma
Mike Rea says that the biggest course change in his career was leaving a job because he didn’t agree with their strategy. Without that, he’d never have started IDEA Pharma - a consultancy focusing on pathto-market design strategies. When it comes to improving biopharma development, Rea believes that less managerialism, combined with organizations taking more of the right kinds of risk in early-phase development, would improve decision quality.