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Closing out for CPhI North America!

You’ve made it to Day 3 – give yourself a pat on the back! Look forward to an early finish at midday and a casual stroll around Philadelphia before you hit the airport, train station, or bus stop. There are only a few speakers in the morning sessions today, but there’s also the trade show to explore if you haven’t yet had a chance to do so. There is a time clash with some of the sessions recommended below, so choose wisely and let me know what you prefer: brand boosting or workplace wellness: [email protected].

Today's Must-See 

09:15 - 10:30: Branding Yourself in a Crowded Market (Conference Theater 2)

Experts from life science and healthcare marketing company CG Life will guide you through the challenges in finding the right partnerships through definitions of unique value props, positioning and communication, and focus on the brand story as a differentiator.

09:15 - 10:00 Thriving Workforce, Thriving Business: Unveiling the Power of Wellness for Company Success (Conference Theater 1)

Leadership Solutions International CEO Holly Duckworth shares her experience and insight into the connection between employee performance and company performance, the practical strategies proven to enhance employee wellness, and cultivating an engaging corporate culture.

Thought of the Day 

“Equitable incentives for equal work also help to recruit, reward, and retain talent in an organization – with diversity in leadership positions generating substantial organizational benefits, such as increased profitability, greater ability to contribute to new innovative ideas, and perceived value from consumers and stakeholders.”

Claire Thomspon, FIPWiSE Chair Read more here


Let's head west today and take in some of the city’s most impressive buildings, from City Hall and the Cathedral Basilica of Saints Peter and Paul, to Logan Square (actually a circle), and the Franklin Institute interactive science museum, where (if building is your thing) you can check out the Art of the Brick exhibition, a collection of inspiring artworks made entirely from Lego.

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About the Author
Rob Coker

Deputy Editor of The Medicine Maker

Following a Bachelor’s degree in English Literature and a Master’s in Creative Writing, I entered the world of publishing as a proofreader, working my way up to editor. The career so far has taken me to some amazing places, and I’m excited to see where I can go with Texere and The Medicine Maker.

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