Subscribe to Newsletter
Business & Regulation Business Practice, Trends & Forecasts

Getting the Message Across

People are becoming more healthcare savvy and more likely to use the Internet for research on medical issues, but what kind of resources are the most popular? In the US, where direct-to-consumer advertising is allowed, companies spend a great deal of money on developing marketing messages and resources about prescription medicines, so knowing exactly what makes a patient tick and grabs their attention is a high priority. Every year, Kelton and Makovsky Health conducts a US survey to glean insight into this area. For the 2016 Pulse of Online Search Survey, 1035 “nationally representative” Americans took part, and the results show that the most important factor influencing the use of an online health resource is ease of use (1). The fact that usability is important is not so surprising, but the fact that it typically outranks trustworthiness is interesting; 59 percent of people surveyed trusted advocacy group websites but only 16 percent visited them looking for health information – instead, they selected more user-friendly resources.

Receive content, products, events as well as relevant industry updates from The Medicine Maker and its sponsors.
Stay up to date with our other newsletters and sponsors information, tailored specifically to the fields you are interested in

When you click “Subscribe” we will email you a link, which you must click to verify the email address above and activate your subscription. If you do not receive this email, please contact us at [email protected].
If you wish to unsubscribe, you can update your preferences at any point.

  1. Makovsky Integrated Communication, “Makovsky Pulse of Online Search Survey” (March 2016). Available at:
About the Author
James Strachan

Over the course of my Biomedical Sciences degree it dawned on me that my goal of becoming a scientist didn’t quite mesh with my lack of affinity for lab work. Thinking on my decision to pursue biology rather than English at age 15 – despite an aptitude for the latter – I realized that science writing was a way to combine what I loved with what I was good at.


From there I set out to gather as much freelancing experience as I could, spending 2 years developing scientific content for International Innovation, before completing an MSc in Science Communication. After gaining invaluable experience in supporting the communications efforts of CERN and IN-PART, I joined Texere – where I am focused on producing consistently engaging, cutting-edge and innovative content for our specialist audiences around the world.

Related White Papers
Nitrosamines Risk Mitigation: The critical role of excipients and supplier qualification

| Contributed by DFE Pharma GmbH & Co. KG

Performance validation of ScatterX78 against NIST reference materials

| Contributed by Malvern Panalytical

Early stage product development using laser diffraction analysis

| Contributed by Malvern Panalytical

Register to The Medicine Maker

Register to access our FREE online portfolio, request the magazine in print and manage your preferences.

You will benefit from:
  • Unlimited access to ALL articles
  • News, interviews & opinions from leading industry experts
  • Receive print (and PDF) copies of The Medicine Maker magazine