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Business & Regulation Business Practice, Trends & Forecasts

Mining Social Media

Pharma’s forays into the brave new world of social media have not always been successful (tmm.txp.to/0214/brave) – but mining social media for information has attracted a lot of attention. But how exactly do you extract meaningful data from online chatter?

“Most systems for extracting adverse drug reactions (ADRs) follow a dictionary-based approach. The main drawback of these systems is that they fail to recognize terms which are not included in the dictionary,” wrote Isabel Segura-Bedmar, Ricardo Revert and Paloma Martinezin in a recent paper (1). “In addition, the dictionary-based approach is not able to handle the large number of spelling and grammar errors in social media texts.”

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Stephanie Sutton

Making great scientific magazines isn’t just about delivering knowledge and high quality content; it’s also about packaging these in the right words to ensure that someone is truly inspired by a topic. My passion is ensuring that our authors’ expertise is presented as a seamless and enjoyable reading experience, whether in print, in digital or on social media. I’ve spent seven years writing and editing features for scientific and manufacturing publications, and in making this content engaging and accessible without sacrificing its scientific integrity. There is nothing better than a magazine with great content that feels great to read.

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