The Innovation Game
Big pharma is turning to outside sources to fill pipelines, but how often are companies backing the wrong horse?
Stephanie Sutton |
A growing number of pharma companies are looking outside of their own walls for innovation, turning to mergers and acquisitions (M&As) and licensing deals in the search for promising projects. Every day seems to bring a new partnership or takeover somewhere within the industry. But how many of these deals actually deliver the anticipated revenues?
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