Discovery & Development Marketing, Profession, Small Molecules, Business Practice

IDEA Pharma's Mike Rea on Pharma Positioning and Launch Strategies

Too many pharma companies adopt the same launch strategy for every single new drug product – and also think too much about the past. In this interview, Mike Rea explains why he aims to obliterate this outmoded way of thinking.

Stephanie Vine | 10/26/2021 | Interview

There are so many lessons sitting around in pharma waiting to be learned. Instead, people look so hard to find one way to do everything. All drugs are treated the same. The reality is that treating drugs as individuals – almost like children – is the best way to move forward.

Mike Rea is the CEO of IDEA Pharma – and a fantastic guy to speak with about industry trends! Stephanie Sutton, Editor of The Medicine Maker, interviewed Mike recently. Discussion points include: the story behind IDEA Pharma, Mike's views (and advice) on launch strategies, his book on pharma positoning, IDEA's Innovation Index, and more. Grab a cup of tea, get comfy, and watch the full interview below.

For more information about Mike Rea's book, Pharmaceutical Positioning, click here.

Click here to read the write up of this interview

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Discovery & Development Marketing, Profession, Small Molecules, Business Practice

Stephanie Vine

Making great scientific magazines isn’t just about delivering knowledge and high quality content; it’s also about packaging these in the right words to ensure that someone is truly inspired by a topic. My passion is ensuring that our authors’ expertise is presented as a seamless and enjoyable reading experience, whether in print, in digital or on social media. I’ve spent fourteen years writing and editing features for scientific and manufacturing publications, and in making this content engaging and accessible without sacrificing its scientific integrity. There is nothing better than a magazine with great content that feels great to read.