IDEA Pharma's Mike Rea on Pharma Positioning and Launch Strategies
Too many pharma companies adopt the same launch strategy for every single new drug product – and also think too much about the past. In this interview, Mike Rea explains why he aims to obliterate this outmoded way of thinking.
Stephanie Sutton | | Interview
Mike Rea is the CEO of IDEA Pharma – and a fantastic guy to speak with about industry trends! Stephanie Sutton, Editor of The Medicine Maker, interviewed Mike recently. Discussion points include: the story behind IDEA Pharma, Mike's views (and advice) on launch strategies, his book on pharma positoning, IDEA's Innovation Index, and more. Grab a cup of tea, get comfy, and watch the full interview below.
For more information about Mike Rea's book, Pharmaceutical Positioning, click here.