CordenPharma White Paper > Battling Counterfeit Medicine Through Packaging Serialization

Packaging is the key to combatting the worldwide drug counterfeiting problem. Nearly ten years ago, the primary target for drug counterfeiters were lifestyle drugs, such as Viagra, Cialis, Propecia, etc., offering counterfeiters huge profits. Today, commonly-used lifesaving medications, including insulin, cancer drugs, and cardiovascular medicines, have fallen victim to fraudulent manufacturers. This poses a pressing danger to consumer health. The World Health Organization estimates that the rise in counterfeit drugs is responsible for up to one million deaths annually, and that 1 in 10 medicines sold worldwide is counterfeit, a figure that can reach up to 7 of 10 in some countries.¹