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Business & Regulation Business Practice, Trends & Forecasts

Harnessing Emerging Markets

Regardless of industry, whether it be smart phones or medicines, emerging markets hold enough ‘pockets of non-consumption’ to be of commercial interest. However, issues such as per capita income and low levels of reimbursement have led some to wonder how deep these pockets are. The aim of our recent workshop at Cambridge Consultants was to bring together senior executives from across the pharma industry to explore the sustainable growth potential in emerging markets, particularly the Indian market, and assess the opportunities and challenges of the next 5–15 years. The findings were published in a recent report (1). Here, I share some of our key discoveries and offer advice on how to make your journey into the emerging markets a successful one.

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About the Author

Ambuj Jain

Ambuj is a healthcare professional associated with the Indian market, with 15 years of experience across the pharmaceutical, medical devices and drug delivery devices sectors. He has handled sales/ marketing and business development roles across leading organisations like Sanofi, Ranbaxy, Abbott and Becton Dickinson. He is currently employed as general manager for India with Cambridge Consultants, focusing on medical technology business.

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