How to Get PR Right
How do your customers, your competitors, the press or even the public perceive your organization? Here, I offer my tips, tricks and thoughts on PR – and suggest why you might want to consider a smarter approach.
Marcus Lippold |
Over the last few years, I’ve come to a number of conclusions about the role and usefulness of public relations agencies – and PR in general. You may be the manager of a non-listed small to mid-size company that doesn’t have its own PR manager or department. Or you might run a mid-size to large research organization that has a lot to gain by establishing professional PR strategies. Or maybe you run a small lab or research group. The point is the same: getting your message out in front of the right people at the right time can pay dividends down the road. Perhaps you’re just wondering why your excellent innovation isn’t proudly showcased in The Medicine Maker Innovation Awards – did you tell anyone about it?
Thank you – or not
First, let me describe a normal working week in my office. We get about 200–300 press releases, newsletters and news alerts. We select about 100 of these for archiving, and a selection of those for Twitter and/or manual indexing for inclusion in our database and web portals. From time to time, we send a return email to the company who sent the news: “Thanks for your update, we already tweeted your news!” or “Thank you for your press release, it will soon be online at our web portal!”
Read the full article now
Log in or register to read this article in full and gain access to The Medicine Maker’s entire content archive. It’s FREE and always will be!
Or register now - it’s free and always will be!
You will benefit from:
- Unlimited access to ALL articles
- News, interviews & opinions from leading industry experts
- Receive print (and PDF) copies of The Medicine Maker magazine
Or Login via Social Media
By clicking on any of the above social media links, you are agreeing to our Privacy Notice.