Marketing

A video interview tackling the post-pandemic challenges of the events industry

Genentech goes beyond pharmaceutical manufacturing in its work with members of the SMA community. Michael Dunn explains

For any organization, one ill-timed tweet can create enormous backlash.

Post-COVID-19, pharma has a better opportunity than ever before to get closer to patients.

How we can begin overcoming patients’ fears and misconceptions of cell and gene therapy

…with the Sounds of Sanofi. That’s right, a pharma company has opened a SoundCloud account.

After other defendants in the case settle, Teva is left to face the music in New York alone.

Sai Rangarao has worked for some of the biggest names in pharma. Here’s his advice to digital marketers in the field.

In this video interview, Mike Rea explains why each drug needs its own launch strategy.

Mike Rea of IDEA Pharma shares his thoughts on what players in pharma positioning are getting right – and wrong.