Marketing

…with the Sounds of Sanofi. That’s right, a pharma company has opened a SoundCloud account.

After other defendants in the case settle, Teva is left to face the music in New York alone.

Sai Rangarao has worked for some of the biggest names in pharma. Here’s his advice to digital marketers in the field.

In this video interview, Mike Rea explains why each drug needs its own launch strategy.

Mike Rea of IDEA Pharma shares his thoughts on what players in pharma positioning are getting right – and wrong.

Pharma wants to empower patients to make informed healthcare decisions, but patients also need to be protected from misinformation.

Sandoz’s Pierre Bourdage talks to us about biosimilars and how uptake can be boosted.

How did AstraZeneca end up in a PR nightmare?

What makes pharma so good at rebranding?

Is the pharma industry ready for another recession?