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Marketing

Business & Regulation Business Practice

AI or Tradition: The Great Pharma Sales Dilemma

| 3 min read

Pharma sales teams are under pressure, but traditional training models aren’t keeping up. Can AI help?

Manufacture Marketing

Pharma Braces for Economic Downturn

| 4 min read

We ask an analyst how pharma companies can weather the volatile economic environment and the Trump administration’s tariffs.

Business & Regulation Business Practice

Calling Out Misleading Information

| Rob Coker | 2 min read

FDA letter sent to Edenbridge Pharmaceuticals demonstrates the challenges of getting pharma advertising right.

Business & Regulation Digital Technologies

How AI is Changing Medical Writing

| Emmanuel Walckenaer | 4 min read

AI solutions can help sift through clinical trial data for effective medical writing, but more people need to use it.

Manufacture Packaging

Paper-Based Packaging and a Sustainable Future

| 2 min read

Could paper-based secondary packaging help companies be more sustainable?

Business & Regulation Technology and Equipment

The Role of AI in Market Launch

| Philip Poulidis | 5 min read

How AI can help foster marketing-sales collaboration.

Manufacture Advanced Medicine

Navigating the Challenges – and Opportunities -of Lentiviral Vectors

| Sponsored by Sartorius | 7 min read

Lentiviruses are growing in the advanced therapy landscape. Experts at Sartorius discuss the unique challenges that come with their production

Business & Regulation Trends & Forecasts

Helping Patients Save Money

How can pharma improve patient access to medications? Christine Marsh of Boehringer Ingelheim offers her view.

Business & Regulation Business Practice

Mastering Medical Congresses for Product Launch

| David Medina Tato | 4 min read

Choosing which medical congresses to target when launching your new medicine requires careful research and a sound strategy.

Business & Regulation Business Practice

Blockbusters: Standing out from the Crowd

| 8 min read

How a LEGO biomanufacturing facility brought out the inner child in attendees at an industry trade show.


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May Issue of The Medicine Maker