Marketing

Pharma sales teams are under pressure, but traditional training models aren’t keeping up. Can AI help?

We ask an analyst how pharma companies can weather the volatile economic environment and the Trump administration’s tariffs.

FDA letter sent to Edenbridge Pharmaceuticals demonstrates the challenges of getting pharma advertising right.

AI solutions can help sift through clinical trial data for effective medical writing, but more people need to use it.

Could paper-based secondary packaging help companies be more sustainable?

How AI can help foster marketing-sales collaboration.

Lentiviruses are growing in the advanced therapy landscape. Experts at Sartorius discuss the unique challenges that come with their production

How can pharma improve patient access to medications? Christine Marsh of Boehringer Ingelheim offers her view.

Choosing which medical congresses to target when launching your new medicine requires careful research and a sound strategy.

How a LEGO biomanufacturing facility brought out the inner child in attendees at an industry trade show.