Brian Gibbs

Brian Gibbs, Ph.D. Principal – Decision Science, Axtria, Inc.

Brian is a Principal in Axtria’s Decision Sciences Practice and has overseen analytics-based consulting projects for life sciences clients involving targeting, segmentation, marketing mix and optimization, and AI and adaptive machine learning for a wide range of commercial applications.

Prior to joining Axtria, Brian was Vice President in the Consulting Solutions practice at Symphony Health Solutions, a Senior Principal in the Promotion Response practice at IMS Consulting, a Principal in the Management Consulting Practice at Price Waterhouse Coopers, Vice President and Director of Advanced Analytics at GfK V2, and an Associate Partner at Rosetta Marketing.

In addition, he is a frequent presenter at top pharmaceutical industry conferences (e.g., PMSA, PMRG). His academic experience includes seven years in applied social science research and teaching at the University of Michigan and Princeton University and periodic lecturing at the Wharton School.

Brian holds a B.A. in Math/French from Rutgers College (New Brunswick), D.E.A in Political Economy from Institut d’Etudes Politiques (Paris), and a PhD. and M.S. in International Political Economics from the University of Michigan (Ann Arbor).