Devesh Verma

Devesh Verma, Decision Science Principal at Axtria Inc.

Devesh Verma, Ph.D., is a Principal at Axtria, where he leads the marketing solutions practice. He has 20+ years of experience in brand marketing and planning, sales leadership, and management consulting. Before joining Axtria, Devesh led US brand marketing for a global pharmaceutical company’s key franchises. Devesh led a customer-centric transformation of the franchises by integrating traditional sales force channels with evolving digital channels. The customer-centric approach helped the franchises achieve the highest annual sales on record of over $3.3B.

Devesh’s experience also includes working at MarketRx, where he led many large engagements in marketing mix optimization, sales force size and structure, and call planning. Earlier, he has also worked at a major US airline and a leading technology firm.

Devesh received his Doctorate in Business Administration from the University of Minnesota. He received his Master’s in Aerospace Engineering from the University of Minnesota and Bachelor’s in Aerospace Engineering from the Indian Institute of Technology, Kharagpur.