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The Medicine Maker
Welcome to our November issue! Our cover feature focuses on social media; could making better use of social media platforms boost pharma’s reputation and support marketing efforts? The pharma industry’s reputation is also a focus of our Business article featuring the Association of the British Pharmaceutical Industry. Also in this issue, we cover digital tools for bioprocessing, how to reduce the costs of biosimilars, antibody drug conjugates versus cancer, and Darlene Solomon from Agilent gives her view on the future of bio-innovation. Finally, we sit down with Bernard Pécoul, Executive Director of the Drugs for Neglected Diseases initiative to find out about his career and the work of the DNDi.